![]() ![]() The features are clearly spelled out, while keywords like “music,” “songs,” and “playlists” are sprinkled throughout. Each line is short and to the point, making it easy to read. The description itself is formatted nicely. Notably, both the title and subtitle have “music” – this double-up is a missed opportunity to target more unique keywords using these metadata fields. The title does have room for more characters, so it could include another keyword there. Its title and subtitle, “Pandora Music” and “Play Music and Stream Radio,” respectively, do include important keywords that quickly describe the app’s features. With all the music and streaming apps on the market, apps like Pandora need every edge their metadata can provide. Strategically Including Title & Subtitle Keywords ![]() The first three screenshots are the ones users see while browsing the app store, so including popular artists there could help reach their fans. ![]() The last time it changed the artists featured in the screenshots was in November 2017, but if it regularly highlighted different artists, it could appeal to a wider range of users. Further screenshots could highlight additional functions from the app, including Premium and Plus features, or even appeal to fans of certain artists by calling out their latest albums. These all work well, and quickly inform potential users of what Pandora has to offer, although it does have room to include more. Following that, it has five screenshots, each showing off a function of the app while including callout text that talks about the features. It’s great for building the brand name and identity. Pandora’s icon is distinct and easy recognizable – a large P with a mix of red, purple and blue colors. It’s the 5th-highest app under searches for “music apps,” 9th for “free music” and 11th for “radio.” However, most of the apps it ranks in the #1 spot for are low-volume terms such as “artists songs” or “favorite radio.” While it is a successful app, its keyword rankings do still have room for improvement it’s ranked in the 30’s for keywords such as “mp3 music player offline” and in the 20’s for “HD radio” and “listen music offline.” Optimized Apple Store Creatives & Regular Updates On the Apple App Store, Pandora Music is the second-highest rated app in the Music category, only behind Spotify. Is Pandora fully optimized for the stores it’s available on, or can SiriusXM improve it to increase the app’s already impressive success? Improving Apple Store App Performance SiriusXM is no stranger to the app business, and will undoubtedly make good use of Pandora Music, but a solid App Store Optimization strategy can help it succeed even further. Pandora, the popular music streaming app, has just been purchased by SiriusXM. Pandora Music App Store Spotlight September 25th, 2018 ![]()
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